When allowing Shut 'em Down Records inside 1999, he partnered with Reveal, & formed a class action Black Utilized. Together it produced ''Ontario's Finest, featuring a hits "Come Get Some" & "Bump".

Still, a duo restricted his independence, therefore within September 2001, Bruce founded R.A.W. Records. Today when a creator of his have label, Bruce signed LeeRoc & them formed a class action presently called IMC. IMC freed a hit album Right Chemistry'', which features a singles "Tear It Up" & "Infinite Bars". Within 2002 R.A.W. Records freed Bruce's 1st solo design, a extremely hoped-for album Quick & Willin'.

Presently fallowing, he decided to add kind to the label's healthy & sign-language local R&B singers D. Smith & Victoria Z. Within 2003, he also signed local stars Nekos and J-Rize of the group X.E. to the R.The.W. label. Late in the month, it freed Street Value which proved to exist as pleasantly successful.

Bruce's projects didn't prevent there, he joined forces by owning Windsor rapper Kannibalistik on the Formation of the Cult compilation, which broadened his fan base & experienced immense cyberspace profits.